'Before it faces mother nature, it has to face mother Boyle.'

'Gert Boyle oversees everything', the man in the Columbia shop told me today. Certainly does. This is Gert in the changing room overseeing me try a pair of shorts on. I had to research this woman. She took over the business when her husband died suddenly in 1970. She was thrown into the deep end and it went terribly at first. The business was verging on bankruptcy but she stayed strong and turned it into what it is today. Well, Gert, I bought the shorts. Actually she probably knows.